Proposals & Quotes

Marketing / creative agency proposal

Templates › Proposals & Quotes

A marketing or creative agency proposal is a business proposal built for campaign-based work — it covers deliverables, usage rights for the creative produced, and how media spend is billed separately from the agency's own fee.

When to use it

Use this for a marketing campaign, content engagement, or creative project where a client needs to see the channels, deliverables, and fee structure up front — especially if any paid media budget is involved, since that's usually billed differently than the agency's own time.

What's typically included

• Campaign overview
• Deliverables
• Timeline
• Fees (flat or retainer, plus any media spend terms)
• Usage rights for the creative produced
• Approval turnaround expectations
• Termination terms
• Governing law

This template is a general starting point, not legal advice — customize it and have it reviewed for your situation.