Service Agreements & Contracts

Free Influencer Agreement Template (PDF)

An influencer agreement is a contract between a brand and a content creator for a paid promotion. It sets the deliverables and posting dates, the brand's approval rights, the FTC disclosure, the fee, how the brand may reuse the content, any exclusivity, and what performance data the creator reports.

When to use it

Use it for any paid or gifted collaboration with a creator on Instagram, TikTok, YouTube, or another platform, whether you're the brand or the creator. Most influencer disputes are about usage rights (can the brand run the video as an ad?), late or missing posts, and payment timing. This agreement answers each of those in writing.

What's typically included

• Brand, creator, handles, and date
• Deliverables, platforms, and posting window
• Content approval and revision limits
• FTC disclosure requirements
• Fee, payment timing, and gifted product
• Content ownership and usage license
• Paid ad use (whitelisting or Spark Ads) as an option
• Minimum time posts stay up
• Optional competitor exclusivity
• Performance reporting
• Conduct and termination
• Independent contractor status
• Signature blocks for brand and creator

How to fill it in

• List every deliverable precisely: platform, format, length, and number. "Some posts" is not a deliverable.
• Decide usage rights deliberately. Reposting on the brand's own accounts is usually included; running the content as a paid ad or using it on the website for a long period is usually priced separately.
• Keep the disclosure section. Under FTC rules, both the brand and the creator can be responsible for an undisclosed paid endorsement.
• Agree on what happens if a post underperforms: this template has the creator report results but guarantee none.

This template is a general starting point, not legal advice — customize it and have it reviewed for your situation.

Frequently asked questions

Does an influencer have to disclose a paid partnership?

Yes. FTC rules require a clear disclosure of any material connection with a brand, including payment or free products. Use "#ad" or the platform's paid-partnership label where viewers will see it, not buried among hashtags.

Who owns influencer content?

Unless the contract says otherwise, the creator owns what they create. The brand gets the right to use it through a license, and this template lets you define its scope and length. Broader rights, like paid ads or a buyout, usually cost more.

What is whitelisting?

Whitelisting, or Spark Ads on TikTok, is when a brand runs paid ads through the creator's account or with the creator's post. It needs the creator's permission and is usually priced separately, which is why this template lists it as an option.

Can an influencer contract be signed online?

Yes. Under the U.S. ESIGN Act and state UETA laws, an e-signed influencer agreement is as valid as a paper one, and creators can sign on their phone without an account.